Spiderman’s uncle told him, “With great power comes great responsibility”. Believe it or not this is true in all aspects of life.
Every bit of information that you have stored on memory files in your brain came from somewhere. There was not a spontaneous combustion of knowledge that only happened in your mind. You should not try to hoard the information that flows so freely throughout the wide, wide world of web.
We understand the idea behind creating a living with the knowledge that you have. Teachers get paid to teach, writers get paid to write, builders get paid to build, and soon on and so forth. The idea of supplying whatever is in demand is not a foreign concept.
The concept that is foreign is a “Hero”, of sorts, being angry because they are asked to help. A purveyor of information, ideas, and knowledge should not act too good, too big, or above the rest of the world. It should never be ok to put yourself in a position of power and then look down your nose at the masses. A responsibility to help create a better life for you and others comes with all that power.
Do you think that Spiderman complained about saving cats from trees? Of course he did. In his head where no one else can hear, is where he complained. But, he still saved those cats. He remembers that there was a time when he was vulnerable and sometimes helpless. He knows that he would have given anything for help. This is why no matter how large or small the problem is, he is there to help.
What does this have to do with you?
What is it that you do that other people want or need? Would you like your business motto to read, “We are so big that we don’t cater to the likes of you”? Or, “As a giant we make it our goal to devour, deny, and dismiss the little people”.
Most of what you have now comes from those little people. It is rare that a business has one client that pays so much that they never need to find another. You want people to say, “That’s a brand I can trust” or “That company feels like family”. You want them to like you so much that they keep coming back for more.
That is accomplished by knowing your value. You need to help them to realize that your wants, needs, and values are inline with theirs. What is the value of your product or service? What problem does it solve? What features and benefits do you offer that make your product or service stand out from the rest? These are the questions that you need to ask when preparing to market, or advertise your product. Your customers want to know what is in it for them. Let’s make it about them.
On the flip side, you can be that person or business that believes that you are above the rest. You can believe that all requests, questions, and inquiries are beneath you. You are so all knowing that any disturbance, that does not have to do with money, is to be avoided and dismissed with prejudice.
My grandfather would have said, “You are too big for your britches”. When this happens you will be stripped down to nothing and forced to start over or give up. Let’s start with humility and lead with respect. Whatever your company specializes in, let’s get you in the business of providing value.